Safeguarding the Human Experience Through Technology

The HS4A campaign attended the world largest technology event, CES, in Las Vegas in early January. In a first for this 55-year-old event, the concept of human security was adopted as the official theme. The event attracted over 115,000 industry professionals – marking the largest audited global tech event since early 2020. There were more than 3,200 exhibitors across 2.2 million net square feet, and 40,000 international attendees from more than 140 countries. Leading companies showcased their new products, including, Abbott, Amazon, Bosch, BMW, Canon, Delta, Google, Hisense, John Deere, LG Electronics, Microsoft, Qualcomm, Panasonic, Samsung, Sony, Stellantis, and Tesla. CES 2023 showcased the next era of innovation in transportation and mobility, as well as digital health, sustainability, Web3, and the metaverse. The HS4A theme was central to the event, and the campaign branding and message were prominently featured at every event, public space, and keynote.

The HS4A campaign and campaign partners were highlighted at the opening ceremony through the opening keynote speech, “CTA State of the Industry,” by CES CEO Gary Shapiro, attended by 1,500 industry leaders, that also featured the HS4A campaign video.

The HS4A campaign and campaign partners were honored at the “Leaders in Technology” dinner on January 6, the flagship VIP event of CES, that was attended by 500+ of the most influential leaders in tech. The HS4A campaign booth was situated in the prestigious Innovation Awards section in one of the main exhibition halls, that displayed the innovation award winners of CES 2023. It drew crowds in the thousands each day, who each saw the HS4A branding, messaging, and the human security interviews being filmed at the booth. The HS4A team also conducted video interviews with many of the CES Human Security Innovation Award winners.

Technology enables positive change that can reach all humanity. First introduced by the U.N. in 1994, the concept of human security recognizes the importance of personal wellbeing and identifies security pillars tied to an individual’s experience in life. To promote these human security tenets, the show highlighted — as a CES first — the latest tech innovations and thought leaders dedicated to solving the most serious threats facing humankind.

Three Great Minds sessions were held between January 5-6: Technology, Education, and Food, with each attended by 300-400 participants. The HS4A campaign video was played at the beginning and end of each session and HS4A branding was projected onto the stage backdrop.

The global release of the Force for Good report was announced and released at CES 2023, that included a mention of the HS4A campaign and human security in the opening pages. A downloadable version of this report was shared with attendees and the media, and can be found here as a free download: 

With unprecedented global challenges, the Human Security for All (HS4A) campaign serves to cultivate collaboration and innovation across all industries, all countries, to improve the human experience. The Consumer Technology Association, producer of CES, was a proud partner of this first-of-its-kind partnership.

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